We believe great design doesn’t just happen—it’s a thoughtful process with the user experience at its heart. People often ask me what inspires our design team, how we come up with ideas, and what makes a b.box product truly b.box. The answer? It always starts with both the child and the parent in mind. We observe, listen, and identify opportunities to create unique, solutions that deliver quality, smarts and that distinctive b.box twist. On our team, we’re parents, designers, engineers, problem-solvers and curious thinkers. We don’t just design products—we design moments. Moments of independence, , fun and convenience.
where ideas come from
Inspiration is everywhere. It comes from talking to parents about their pain points, watching kids interact with products, getting feedback from our partners and retailers, and from our own experiences as parents. We invite kids into our process (yes, our junior testers are very honest!), and we listen closely to what they don’t say too—like when a lid is too hard to open or a grip doesn’t quite fit in little hands.
Every challenge is an opportunity. When we hear, “This doesn’t exist,” or “Why isn’t there a better way to do this?”—that’s when we roll up our sleeves.
designing from the inside out
Whether it's a toddler learning to drink independently or a parent juggling snacks, keys, and a squirmy baby, we think about those very moments—and how we can make them easier.
Every curve, every click, every interaction is shaped by real-life experiences.
We design with kids' and families’ evolving needs in mind—school lunches, picnics in the park, long-haul flights with toddlers, first days of school, and messy dinners at nana’s.
what makes a b.box product different?
It’s not just what we design—it’s how we design. We think outside the box (pun very much intended).
Our unique process allows us to create FUNctional products—where form meets practicality, in a fun and engaging way. We spend time understanding our users before letting creativity flow. We build prototypes, test, refine, and do it all over again until it’s just right.
This approach often leads to innovations that we protect with patents—because our ideas are worth preserving.
Functionality, form, materials, textures, and colours all come together to make a product truly b.box.
From our iconic sippy cups to our bento lunchboxes and everything in between, our goal is to empower kids and support parents every step of the way.
designing for a better tomorrow
At b.box, we design with the future in mind—and sustainability is a key part of our approach. Our products are made to last, using high-quality, durable materials that stand up to the demands of daily life with kids. We aim to create products that encourage smarter, more sustainable habits.
From recyclable materials and eco-friendly packaging to offering replacement parts (because a lost lid shouldn’t mean a whole new lunchbox), we’re committed to keeping products in use and out of landfills.
It’s a mantra we live by: choose to reuse. Because designing for kids also means protecting the world they’re growing up in.
looking ahead
Design at b.box is always evolving. We’re constantly asking: How are parenting challenges changing? What’s the next stage of independence for kids? How can we support confidence, creativity, and sustainability in one smart solution?
As we grow globally and explore exciting new categories, one thing stays the same: our commitment to thoughtful design that makes a real difference. We’re here to celebrate both the chaos and the calm, to make parenting easier, and to remind kids they’re capable of amazing things.
So, what’s next for b.box? More innovation, more fun, and more moments that matter.
Lisa
Head of Product Design