moms on a mission
It all began on a flight to New Zealand. Ever tried changing a baby on an airplane? Mission impossible, right?! When good friends Dannielle Michaels and Monique Filer (aka Dan and Mon) were chatting about Dan’s experience travelling with her newborn, they thought, "Surely, there’s a product that solves this problem." The answer was no. And so, b.box was born.
Armed with a cardboard prototype and a lot of conviction, the duo engaged an industrial designer to bring their unique idea to life. They used every available network (yep, even that dad from the ‘mommy and me’ group who had a manufacturing contact) to figure out how to deliver their essential baby box to other moms. And yes, fun fact: b.box stands for baby box!
from little things, big things grow
From home office and garage over 15 years ago, b.box has become an Aussie icon, with a cult following in over 65 countries and offices in Australia, Europe, Asia and the USA. Known for our smart design, quality and sense of fun, b.box thinks outside the box to create unique products that fill a gap in the market.
We encourage our team to challenge the status quo and redefine everyday essentials. Our mission is to make parenting easier – and as parents ourselves, we know every little bit helps. So, how do we do this? We’re problem solvers. We are curious and creative, listening to what kids need, what parents want, and we design products that deliver — with a twist. For us it’s all about empowering kids to be more independent and well….to be kids..
award winning
We are proud of the more than 135 awards we’ve won for product design, innovation, business excellence, and consumer choice, but the best accolade of all is seeing parents and kids using and loving their b.box favs. The buzz of spotting b.box fans at cafes, parks, airports, school playgrounds and on socials never gets old. We don’t take our b.box family for granted and are as passionate and committed today as we were back when it all began.
so, what's next?
People often ask us if we set out to be a global player – and the answer is yes! We want to be the most sought-after baby and kids brand on the planet. Everyday we ask ourselves, each other and our team; what new challenges do our customers have? how else can we assist kids to learn, grow and to develop confidence at every age and stage? how can we continue to make parenting easier?
We’ll keep asking questions, because we want to keep exceeding our customers’ expectations and redefining the market with FUNctional products that are clever, cool and considered.
happy parenting, Dan and Mon
