smarter by design

At b.box, we are problem solvers and innovators. What you need when you leave the house, travelling with kids, starting solids, preparing school lunches…these are the questions that spark our curiosity, creativity and design inspiration.

Every b.box product is designed and tested with parents and kids, ensuring they are intuitive, child-centric, and deliver quality, durability, and value—with a cool, modern twist. Because at b.box, we know kids will be kids, and we design for a kid’s life.

It’s about designing quality products parents can trust and kids love to use. Helping to make parenting easier and empowering kids at every step.

we listen and love to chat

What you are chatting about in mummy & me groups, at school during drop off, playdates in the park, the water cooler discussions about those sleepless nights or fussy eaters. Some of our best ideas have come from our b.box community.

Our dedicated team of in-house product designers and engineers start with an idea, then a sketch and go from there. What comes next is a combination of design inspiration, consumer insight, engineering genius and functional realization. Ensuring every b.box product is infused with FUNctionality, making everyday essentials smarter, cooler, and more convenient.

award winning

Our products have won over 135 awards for product innovation, business excellence and consumer choice.

And while we love a trophy, what gives us the biggest buzz is seeing parents and kids around the world using, loving and recommending and loving their fav b.box products. That’s the best accolade of all!

let’s choose to reuse

Green is more than just a color—it’s at the heart of our design philosophy. b.box products are built to last, with quality materials, durability, and a commitment to choosing planet-friendly materials and packaging, ensuring recyclability and longevity wherever possible.

Our products help minimize reliance on single-use plastics, and we’re one of the few companies that offer replacement and spare parts—extending product life and reducing landfill.

It’s about choosing to reuse. Always. For a happy planet and happy kids.

want to know what inspires our design gurus?

meet our Head of Product Design

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